Client: Happy Camper | Project: Identity / Style Guide
To design a brand identity that captures the essence of modern campers. Happy Camper is a start-up in the product development stage searching for investors to fund their innovative products. The style guide is a handbook that conveys the mission and vision of the company. Providing vivid imagery and color theme to build a solid foundation of the brand's visual element. The process includes brainstorming, researching, presenting and engaging with the stakeholders, turning their ideas into reality.